The Design Team at Blackstone Digital redesigned the website for Toyota Material Handling U.S.A. — the world’s leading forklift brand. Thanks to the redesign, Toyota has seen a 75% increase in transaction-based leads; and the website won a Silver AVIA award and a Gold AAF award in 2016.
As the lead designer on the account since 2016, I’ve expanded Toyota’s robust online presence by redesigning their Resource Library, creating the Toyota Forklifts Blog, and driving the design of their first push into direct ecommerce, the MyToyota Store.