The Aichi Scissor Lifts website was a unique challenge. Since Toyota acquired the brand, we had to do away with any existing identity for Aichi and bring it online with the main Toyota Material Handling look and feel. At the same time, Toyota requested that Aichi be kept separate from its main brand for business reasons, and so the smaller, self-contained Aichi experience was created.
Created as the Digital Design Lead at Blackstone Digital.