Versa Impact was a whole new direction for Versa Wallcoverings that provided not only color and texture, but also protection in high-traffic areas. Everything about the new brand had to be considered, including the logo, the specific colors used, tip cards, handouts, collateral, and the binder that housed it all. Examining competitors’ samples and interviewing architects and interior designers helped me glean insight into how to make each piece as engaging and valuable as possible.
Created as the Digital Design Lead at Blackstone Digital.